12 Month Startup


Join our step-by-step program, guided by three expert teachers and a supportive community of mentors and peers.

If you love portrait photography, this incredible course is for you. If you want the freedom of owning your own business, or are looking to increase revenue for your existing business, the 12-Month Startup is a step-by-step guide for achieving your goals. The program is led by world-renowned photographer and educator Sue Bryce and two of her protégés, your breakthrough coaches, Cat Ford-Coates and Saray Taylor-Roman. Sue, Cat and Saray have all of built six-figure businesses with The Portrait System business model. Even if you are starting with nothing, you can join now, and you’ll learn everything you need to know to launch a sustainable, successful business. Say goodbye to your day job forever.

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Introduction: Clarity is Power!

12 Month Startup Graphic

In this introduction to the brand-new coaching program for The Portrait System, Sue Bryce sets the stage for the transformational experience of building a business—whether you’re starting from scratch or are looking to make a breakthrough that takes you to new heights.

Through Sue’s teaching and the expert coaching of Cat Ford-Coates and Saray Taylor-Roman, the 12 Month Startup will help you find what lights you up and define what you want as a business owner and photographer. “Clarity is power!” Sue says. “When you have clarity and you’ve got that certainty and conviction, you really know what you want, you know who your client is, you know what you want to create—it’s easy to show up every…single…day.”

Get excited to set your intention for this year of coaching; to learn what lights you up; to confront fears and uncertainties and uncomfortable moments and turn them into the experiences that make you an incredible business owner.

This Week’s Lessons:

13:46 Introduction: Clarity is Power!
1:54:14 Money & Pricing

John Greengo’s Camera 101 Masterclass

Whether you just purchased your first camera or you’re looking to brush up on your technical skills, this masterclass is great preparation for the 12 Month Startup.

Internationally acclaimed photography guru, John Greengo has teamed up with world-renowned portrait photographer, Sue Bryce to bring you the ultimate camera fundamentals course. Whether you just purchased your first camera or you’re looking to brush up on your technical skills, this comprehensive class will cover all your bases on your journey to create beautiful portraits.

John Greengo is especially known for his visual teaching style and incredible simplicity in explaining your camera’s complicated functions. Learn all about the different types of cameras, and how to find your correct settings when it comes to shutter speed, ISO, aperture, and more. Explore the different types of flash and lenses, master your focus, and learn how to set your camera’s functions to best serve you. Then watch as Sue demonstrates John’s teachings in action at the end of each lesson!

When you fully understand your camera and how to use it, your confidence behind the lens grows immensely and your work inevitably improves. Invest in your photography, master the fundamentals of your camera and watch your photography flourish.

This Week’s Lessons:

00:32 The Camera Introduction
13:29 The Camera
23:26 Camera Systems
03:00 Sue Demo: Shutter Speed and Movement
00:30 The Sensor Introduction
16:22 The Sensor
03:25 Sue Demo: Overriding the Sensor (Dark Background)
03:24 Sue Demo: Overriding the Sensor (White Background)
00:50 The Lens Introduction
18:39 The Lens
14:49 Aperture
03:59 Sue's Go-To Lenses
00:37 Focusing Introduction
16:30 Perfect Focus
03:00 Sue Demo: Toggle and Recompose
00:54 Exposure Introduction
10:44 Exposure
22:13 Exposure Modes
07:17 Sue Demo: Pushing the ISO
00:36 Flash Introduction
07:42 Flash
02:44 Sue Demo: Natural Light vs. Strobe (Natural Light)
04:18 Sue Demo: Natural Light vs Strobe (Strobe)
00:34 Camera Settings Introduction
18:24 Camera Settings
06:59 Sue Demo: Picture Style in Camera Settings

Training Materials:


When Am I Good Enough to be Paid?

For so many creative small business owners, this journey to building a valuable brand and service starts inside you. In this talk I unlock the secret fears we all feel, and I share the progression of my own personal path to value and getting paid doing what I love.

I AM SO EXCITED to share this with you!

This Week’s Lessons:

1:30:25 WPPI Keynote

Want to dive in deeper on this subject? Watch these related courses:


The Money Wheel of Misfortune

If you don’t address the problems you have that ultimately affect your ability to RECEIVE and MANAGE money, you just cannot run a successful business! Learn the eight styles of being blocked around building wealth, so you can apply the antidotes for healing those blocks and take steps toward manifesting a more enriched and enriching future.

This Week’s Lessons:

05:29 Introduction
12:07 Avoidance
09:34 Guilt & Shame
10:07 Not Receiving
13:53 Over Giving
09:52 No Boundaries
10:24 Over Spending
06:03 Resentment
11:36 Tight Fisted

Training Materials:

pdf Wheel of Misfortune Workbook.pdf


Manifestation… ManifestACTION!!

In this talk from The Portrait Masters Conference, Sue speaks from her heart about how to properly manifest success in your life, not just by willing it but by acting on it!

Manifestation… Have you found yourself in a slump? Maybe feeling trapped or like you aren’t doing what you feel you were born to do- just stuck? You aren’t alone! So many others have felt this way, including Sue Bryce. In what could arguably be the most heartfelt video to date, Sue shares her incredible story of the highs and lows in her life. She talks about how she built a successful business but something was still missing. Sue took a leap of faith and failed miserably, hitting rock bottom, before picking herself back up to create another successful business, while also stepping out of her comfort zone to become the teacher/speaker we all know and love.

Watch as she shares the steps it took to to get her here. How she learned that manifestation was more than simply trusting what the universe and her gut were telling her—that is was also putting it into action so she could be… all in.

Sue Bryce LIVE Q&A

Then, tune in to the LIVE Q&A. Brush up your “3 areas that surround creating”: emotion, mindset and action. Sue will give you some great advice with some very hard truths to help you break out of your slump, get out there, and become the best version of yourself, which will help you create the best business you can. Great business = Great return! Learn the importance of not just manifestation but also manifestACTION!

It’s easy to put your dreams out in the universe, or start a vision board, but until you take the steps to manifest those dreams, they will only remain dreams. Sue uses her past experiences to help teach you how to love yourself, accept yourself and accept what the universe wants to give you.

If you have been down on yourself because your business isn’t growing like you want it to, you’re unsatisfied in other aspects of your life and that impacts your business, or if you just need a little push into positivity, then you won’t want to skip this video. You will find yourself having “aha” moments, laughing, crying and then just all together getting amped up for this new year. Do yourself a favor and just push Play!

“The state in which you dwell is the state in which you are creating and manifesting from at full power.”

—Sue Bryce


This Week’s Lessons:

1:19:00 Keynote
33:55 LIVE Q& A

Training Materials:

mp3 Audio Only

MONEY + PRICING for Profit + Sustainability


Money & Pricing – Month 1 of the 12 Month Startup

Graphic for Money and Pricing portrait photography coaching

Don’t become one of the 50% of businesses that fail in their first year because they run out of money! When you understand the fundamentals of money and how to price your product and service at a level that matches your worth, you can be truly successful in your business.

In this first session of the brand new 12-Month Startup Coaching Program, Cat and Saray will teach the financial fundamentals you need to master to run a profitable and successful business—money, value, and pricing. When you understand these fundamentals and tried-and-true methods for money success, you and your business can thrive, not just survive. For those with existing portrait photography businesses, you’ll learn the three areas you can improve to make more money.

The 12-Month Startup Program is a step-by-step guide for achieving your goals. The program is led by world-renowned photographer and educator Sue Bryce and two of her protégés, your breakthrough coaches, Cat Ford-Coates and Saray Taylor-Roman. Sue, Cat, and Saray have all built six-figure businesses with The Portrait System business model. Even if you are starting with nothing, you can join now and learn everything you need to know to launch a sustainable, successful business.

Jump into the full course and all the month’s lessons here!

This Week’s Lessons:

25:51 Sue's Challenge
1:14:52 Coaching session with Cat Ford-Coates and Saray Taylor-Roman

Business Goal Setting

How much money do you want to earn this year?

Create a marketing plan and take action… so much easier said than done right.

How do you project income and bookings?
How do create a schedule that supports future goals?
How do you create a Marketing Plan?

Join me for for this session as we make big goals, big dreams, real targets, and how to go after them.

This Week’s Lessons:

2:02:02 Business Goal Setting 2018

Training Materials:

pdf Business Goal Setting [PDF]

Soul Business

This Week’s Lessons:

41:52 Wk 1 — Mirror Mirror

Make Goals for Work, Not Money

It is all about the law of action, not attraction. In this powerful video, Sue shows us how to change obvious desperation into empowering intention, how to look for people instead of money, and how to truly turn a dream into a reality. Sue shares how there is freedom in setting goals, how to turn our words into action items, and what we should prepare for after we decide to stop being idle and start being positively active in our business and our personal lives.

Key Points:


The first thing Sue does when she wakes up in the morning is set my intention for my actions for the day.

That is ACTION. It’s not lying in bed hoping you are going to attract what you want, but going out and doing what you need to in order to acquire what you want.


One of the most important things about setting goals is to MAKE GOALS FOR WORK, NOT MONEY

We energetically repel money when we don’t have a strong value system around money. We repel money when we have guilt around making it or about being wealthy.

“We need to make our goals around our work! When I started my business in 2003, I wrote that I wanted 10 photo shoots per week with an average sale of $1800. It took me 12 weeks to reach that goal. I went from being poor to having money and I had a lot of lessons around managing time and money. I laugh now at 10 shoots per week sounds absolutely crazy to me!”

You need to be really careful about turning your goals from WANTS to NEEDS.

When you focus on NEEDING money, your energy shifts. It shifts into an energy of desperation.

Instead, shift your focus to finding people to shoot.


And once you find the people, you give them GREAT service and product and then they pay you really well.

When people desperately need to make a sale, they push it away because their energy is in a space of desperation and their NEED IS OVERRIDING THEIR SERVICE.

When you are in space of needing money YOUR CLIENT FEELS IT. They feel that you are in an energy of taking, even if they don’t know what they are feeling. They do feel it!

This energy translates into every post you write and the way that you sell yourself!

Knowing your average sale is, of course, very important (have a look at the average sale video if you haven’t already). If you want to increase your average sale, you must set your intention every day.

For example, you want 3 shoots per week at a $1200 sales. You aren’t looking for $3600 per week, you are looking for 3 PEOPLE per week who you can give incredible service to.

There is a HUGE difference between the success of the person who gets up in the morning with a bad attitude — looking at other people who are more successful, whining on facebook, telling themselves they aren’t worth it — and someone who wakes up in the morning with an action plan and with a positive attitude full of love and joy for what you do!



Walk towards it every day!!! You must make a daily action.

Have the attitude that life isn’t happening TO you, it’s happening FOR you!!!

Take little baby steps, but walk towards your goals!

“What we vividly imagine, most ardently desire, enthusiastically act upon, must inevitably come to pass” ~Collin P. Sisson

Sue shares her own personal goals in this video. Tell her what YOU want in convocation.

This Week’s Lessons:

15:51 Make Goals for Work, Not Money

What Our Members Are Saying

Sue is not just a mentor, in the area of photography; she's a life coach in the area of living. Simply put, Sue Bryce Education, was the best investment I have made into myself, and my business, since it began! David Lee
Sue Bryce Education allowed me to grow from hobbyist with a borrowed camera and a dream, to professional portrait photographer with a six-figure business. There is no way I would be here without her education. Cat Ford-Coates
Sue Bryce Education has given me ALL of the tools needed to take me from a "shoot and burn" photographer making less then $200 a session to a portrait photographer with a studio and over a $1200 average and growing in less than 4 months. Ashley Lindsey
Sue Bryce Education has been the single-most impactful thing I've incorporated into growing my business, and in many ways, my life! Andrew Knowles
Building a successful and sustainable photography business is no secret anymore. Sue Bryce Education provides you with every tool you need to master your craft, how to market and sell and overall how to become the best version of yourself. You just have to do the work! Ursula Schmitz
By far the best investment you will ever make for your business and for yourself. I will never let my subscription lapse. Never. Liz Wikstrom Barlak
In my photography journey, I have tried many educational platforms, but none felt as comprehensive as Sue Bryce Education. Without a doubt, if not for Sue and her teachings, I would not be seeing the level of business success that I am seeing today. Neon Howe

Ready to get started? Become a member today!

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