90 Day Challenge
Preparation Videos
Set Your Intention
Set your intention! Are you ready for this? Alright. Let’s get started.
Let’s ALL take a step together towards transforming our lives and our businesses. This is your step-by-step program to create a powerful, profitable portrait photography business.
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Want to dive in deeper on this subject? Watch these related courses:
Am I the Best Version of Myself? 
Self-Value Studio Setup
In the Studio Setup lessons, Sue teaches the fundamentals of kit building, creating a versatile, yet simplified, professional portrait studio setup, and how to make a home-based studio work.
We’ll focus on the essential needs of any size studio setup — from a basement to a full brick-and-mortar shop. You will learn the basics of getting your studio up and running. Topics include lighting sources, essential gear and props, interior design ideas and other considerations that can help you sell, sell, sell!
The best part about this course is learning you don’t need to spend a lot of money! See how Sue-savvy choices in your studio can put you on the path to success.
Check out this blog post all about V-Flats.
Once you’ve finished this week, we recommend visiting Sue’s Studio Tours for further inspiration!
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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Natural Light Studio 
DIY Backdrop Painting 
Shooting in Small Spaces 
Humble Beginnings: The Home Studio 
The Black Sash 
Being Creative with Tulle Camera Basics
In the Camera Basics lessons, Sue asks you to truly get to know your camera basics through a series of four challenges. These challenges are designed specifically for indoor and outdoor portraits. You’ll work with aperture ranges for single-subject and multi-subject portraits, pushing your ISO, hand-holding duration, and overriding your light meters. It is essential that you take the time to get to know your camera, and these camera basics lessons will get you on the right track to mastering your craft and creating the successful business you are working so hard for.
Once you’ve finished this week, we recommend checking out our blog post, 5 Easy Tips for Sharper Images by John Greengo. You can also check out his amazing in-depth camera course, Camera 101 Masterclass
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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Training Materials:
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Camera Basics for Portrait 90 Day Challenge
Posing
In the Posing lessons, Sue covers one of the most important subjects, POSING. Sue discusses the fundamentals of posing – from body language, body types, and thoughtful composition, to working in standing, sitting, and lying down positions, and more. Mastering posing is so important because if you go into a shoot knowing how to pose your client with confidence, they, too, will become more confident. This allows for a more seamless, fun shoot which will produce stunning portraits that your client will love for years to come!
Topics of discussion include: posing with curves, on the ottoman, on the couch, and more. Get ready to learn the ins and outs of everything about posing and watch your confidence soar.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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Posing Hands 
Posing Brother & Sister 
Posing & Direction 
Posing & Direction 
Posing Breakdown 
Flow Posing: Women 
Flow Posing: Man 
Posing Couples 
Posing Same Sex Couples 
POSE 
188 Poses – Women with Curves 
12 Week Student Practice Posing Week 2
In the Posing lessons, Sue covers one of the most important subjects, POSING. Sue discusses the fundamentals of posing – from body language, body types, and thoughtful composition, to working in standing, sitting, and lying down positions, and more. Mastering posing is so important because if you go into a shoot knowing how to pose your client with confidence, they, too, will become more confident. This allows for a more seamless, fun shoot which will produce stunning portraits that your client will love for years to come!
Topics of discussion include: posing with curves, on the ottoman, on the couch, and more. Get ready to learn the ins and outs of everything about posing and watch your confidence soar.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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Lighting
In the Lighting lessons, Sue guides you through the natural light studio. The class works on mastering soft, even lighting that flatters all faces. Topics of discussion include: window light, backlight, constant light, and working with strobes. Sue wants you to master finding that beautifully-diffused, flatter, soft light that has drawn so many people to her brand. Once you master lighting, you can truly produce amazing portraits anywhere! So tune in and let Sue share all her tips and tricks that she’s found through her personal experience over the years to help you become the best portrait photographer you can be!
Once you’ve finished this week, we recommend checking out Sue’s additional lighting courses. Also, we highly recommend Felix Kunze and Sue’s course, The Lighting Series, which is available in The Portrait Masters Store.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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Training Materials:
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Polyboard Reflectors 
Mimic Natural Light with Strobe & Kino 
Bending Light 
Magic of Natural Light Lighting Week 2
In the Lighting lessons, Sue guides you through the natural light studio. The class works on mastering soft, even lighting that flatters all faces. Topics of discussion include: window light, backlight, constant light, and working with strobes. Sue wants you to master finding that beautifully-diffused, flatter, soft light that has drawn so many people to her brand. Once you master lighting, you can truly produce amazing portraits anywhere! So tune in and let Sue share all her tips and tricks that she’s found through her personal experience over the years to help you become the best portrait photographer you can be!
Once you’ve finished this week, we recommend checking out Sue’s additional lighting courses. Also, we highly recommend Felix Kunze and Sue’s course, The Lighting Series, which is available in The Portrait Masters Store.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
Lessons:
Training Materials:
Continue Learning...
Photoshop Hacks
In the Photoshop Hacks lessons, Sue shares tips, tricks, and hacks for retouching with Photoshop and Lightroom. Sue has been working with Photoshop since it was first rolled out. In these lessons, she ties in all her years of experience and teaches you the best hacks for Photoshop. These hacks will help you spend less time behind the computer screen, which in turn makes your business more profitable, since time is money. Get ready to be well on your way to becoming a master in Photoshop!
Topics of discussion include: cloning and skin retouching, using the healing tool on skin, and reducing redness and shadows on chin, shoulders, eyes, and nose.
For further learning, we recommend Photoshop: Two Minute Retouching.
We also highly recommend purchasing Pratik Naik’s The Retouching Series to learn amazing in-depth Photoshop techniques.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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Training Materials:
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Photoshop: Skin Retouching 
Photoshop: Warping & Contouring 
Photoshop: Two Minute Retouching 
Extending Backgrounds in Photoshop 
Editing a Mature Face 
Retouching in Lightroom Makeup & Hair
In the Makeup and Hair lessons, Sue discusses what having hair and makeup specialists on the team means to her personally, and she covers things you need to consider when it comes to glam. She will walk you through the different types of business models, including doing the hair and makeup yourself and outsourcing to professionals, whether you bring them on full time or just contract them for a shoot. There are many levels to choose, and Sue will walk you through each one, so you can decide what is best for you and your business.
Topics of discussion include: hiring/bartering with hair and makeup artists or going DIY. In the end, the best thing to do is educate your clients on their options and learn what they want.
For further learning, we recommend checking out Sue’s Working With Hair and Makeup.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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Training Materials:
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DIY Hair 
DIY Makeup 
Working with Hair & Makeup 
Styling Hair Confidence and Networking
In the Confidence and Networking lessons, Sue discusses relationship building. Get ready to boost your confidence, start networking, and begin approaching models for building your folio. Sue teaches you how to get people to model for you for free, and she will also teach you ways to make money while building your folio!
It’s time to be brave and ask for what you want! Let Sue teach you how to overcome the fear of “the ask” and build your confidence, so you can create your business to the best of your ability. The best way to master your craft is to practice. The only way to practice is to ask. Let’s increase your confidence and watch your business soar.
For additional tips on building confidence, check out our Confidence Workshop.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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Training Materials:
Continued Learning...
Present Yourself 
Sales Contact #1 — Networking 
Sales Contact #2 — The Consultation 
Free Shoots & Gift Vouchers Pricing & Product
In the Pricing and Product lessons, Sue teaches you how to create a pricing structure based on your value, your experience as a business owner, and your experience with being a paid photographer.
Knowing your worth is crucial in business, and these lessons focus on understanding your value. Topics include: identifying your blocks when it comes to your self-value, understanding your value as a creator, understanding the value of your time, and understanding the value of your craft. As well, we’ll look at how to get your pricing to industry standards and all the possibilities for pricing plans, packages, and more. The more you understand your value and demand your worth, the more you will see your business soar.
Once you’ve finished this week, we recommend visiting the Sales Intensive for further studies on this topic.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
Lessons:
Training Materials:
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Pricing 
Pricing to Sell 
Your First Package Price 
Selling Wall Portraits 
Selling Framed Images 
Selling Wall Portraits + Collections Design Hacks
In the Design Hacks lessons, Sue will discuss the ultimate marketing-material design hacks, using Photoshop and InDesign.
Now is the time to create your brand. This includes: your website, social media, printouts, and more. If you aren’t design savvy, these lessons will help you get going without having to shell out a lot of money. Sue will walk you through how she managed to build her brand while not being great at design. She shares what marketing design hacks worked and didn’t work for her so that you don’t have to make the same mistakes.
Topics of discussion include: pdf creation, accordion cards, and magazines.
For further learning, we recommend checking out Sue’s DIY Marketing Design Live. You can also purchase the marketing templates in The Portrait Masters Store.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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DIY Photoshop Design 
DIY Marketing Design 
PDF Design Marketing
In the Marketing lessons, we get into the tactical details of marketing and how to capitalize on your natural strengths as a marketer. Topics of discussion include: creating your marketing printables, deciding on your style, and learning how to speak to the demographic you want to draw to your business.
Sue wants you to find your voice, so you can pitch to the clients you want. She wants you to find your genre, so you can perfect your brand and find your demographic. Before-and-after shots are a great way to get started. People love makeovers, and it speaks to the style of glamour portrait photography.
For further learning, we recommend checking out Sue’s Marketing Intensive. You can also purchase her marketing templates in The Portrait Masters Store.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
Lessons:
Training Materials:
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Marketing Intensive 
Video Marketing 
Social Media Marketing 
Marketing Business-to-Business Sales
In the Sales lessons, Sue discusses sales in relation to yourself, your experience in being self-employed, and your craft. In order to have a profitable business, it is essential that you know your value as well as what is blocking you from selling. You can have a stunning folio with heaps of experience, but people won’t come to you until you sell to them. By getting into the 15 Basic Transforming Sales Steps, you will learn how to get out of your way and start asking for equal exchange in value.
Learning sales is crucial to a thriving business. The time has come for you to overcome your fear of sales, your fear of pricing yourself, and your fear of owning your path. Sue will teach you how to replace the word “fear” with the word “unknown” and how just that change will help you mentally. Then, she will help you establish where you are as a photographer and where you want to go.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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Training Materials:
Continue Learning...
The Sales Intensive 
When Am I Good Enough to be Paid? 
Average Sale 
Sales & Selling Launch
It’s time to launch your portrait photography business!
Are you ready to move forward? The time has come to launch your brand and to own your path. This is the time where we start to adjust what it is that we are walking towards.
It is time to take stock of what you have learned, set your intentions, and move forward with your portrait photography business. Call it “Butt Kick Week,” or “Certainty and Conviction Week.” This is the week where you decide what you truly want. It’s the week where you learn to get out of your own way and start walking towards it! It’s time to take everything you’ve learned in the 90 Day Challenge and put it into action. Get ready to LAUNCH!
If you find yourself needing a little extra self-confidence boost, check out our additional Self-Value courses.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
Lessons:
Continued Learning...
Website 
Branding Your Business 
Writing Your “About Me” Page 
Masterclass What Our Members Are Saying
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