Ann Landstrom — San Diego, California


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  1. Something about Ann. I don’t know, I am just drawn to her personality; very authentic.

  2. What a pleasure to watch Ann at work. Thank you, Ann & Sue, for inspiring this over 50 photographer!

  3. Once you really make a commitment, providence always follows. Ann, you are an incredible inspiration.

  4. Wow…you are amazing…..just so inspiring. I am still pretty much shoot & burn…am struggling with 3 kids to find the time to take a step back & figure out new pricing, products etc as I feel I am in “fire-fighting” mode. I hear you though …..where there is a will , there is always a way. THANK YOU for sharing xxx

  5. Thank you both for this encouragement. In 2015 at 53yr I walked away from a 9-5 job in a small law firm to photograph newborns full-time from my home. Then this past Nov (2017) I lost my mom. When going thru her collection of photos something in me changed. I found several old cardboard portraits of my grandmother and great-grandparents from the late 1800s but to my dismay very few of my mother. Immediately something in me changed. I knew right then that I had to make it my life mission to photograph as many mothers as I possibly could. So for the past few months, at 56 yr, I sold all my baby stuff, bought items needed for women’s portraits and am binge watching SBE to rebuild my brand. Sue asked about your biggest fear starting a business later in life so I thought I would share my biggest fear and what limits -me at times, and it is my health. We are at an age where anything can happen -or not, and many of my business decisions are based on thinking what if I can’t do this tomorrow. I don’t let it get me down or stop me entirely, but it is in my mind with every business decision I make and I fight with it always. In addition to Sue’s education and enthusiasm, Your and Kitti’s stories both have given me so much inspiration to keep going at this stage in my life. Thank you for sharing your
    story with us.

  6. This has inspired me tremendously! I have been studying and hoping to be a good photographer. I have had some set backs and felt I was too old. I will be 56 tomorrow. My dream would be this! To achieve what Ann has done. I live in a town in the middle of Texas. Not sure the marketing would work here. I am excited though that I can become what I have always dreamed of even at 56. Thank you Ann.

    1. Network, go out in your community and connect with people, the biggest block I ever overcame and what I love to do now <3

  7. I’m so impressed that you convert your house on shoot days. I’m glad my husband didn’t see this because I convinced him that I needed two rooms in our house solely dedicated to my studio. You are awesome!

  8. Just watched this amazing lady, you are an inspiration Ann,thank you for sharing.

  9. First let me say, I love this. I used to live in Oceanside….what she’s trying to achieve with that marketing is 100% possible, especially with her talent! Thanks for sharing this story! I am only partially through Startup, so maybe this is answered there….but I’m wondering what her cost of sale is (or her annual cost of business relative to the number of shoots per year.) In other words, of her most popular package, what are her outside costs (thumb drive, folio box, etc.)? I currently work full time in marketing as an account manager, and this is how we think of projections and financial goals/budgets. Thanks for the input!

    1. My cost of goods are as follow: 30 matted prints for the reveal (I print my own) $150 folio box $200, thumb drive and box $20. So for a $2000 sale my smallest package my cost of goods are $370. My largest package is $3500 so a little over 10% for cost of goods. I want my brand and products to look very luxury’s so I am sure I could cut costs if I needed it but at this time I want to build a lux brand.

  10. Loved the hair dryer hack – brilliant. Ann, you’re such a beautiful soul. Thanks for sharing again.

  11. curious as to what shower curtain she used….the one that was mentioned she purchased on Amazon…. Thanks!

  12. DONE is better then PERFECT!
    I will remember this Sue,because I am strungeling with the same things as Ann.
    My magazine is still not finished,and I wanted so bad that it was finished for critique.
    I always say,i will,…….but then something in me says,it isn’t good enough.
    I will some day,…..

  13. oh how wonderful, I loved how the ‘home studio’ came around. It’s awesome.

  14. Incredible blessing to see into your space and process – loved this ❤

  15. Wow! Love this! I was just in San Diego. I wish I would have watched this video prior to my trip. I would have loved to stopped by and met you Ann! I’m coming back there again, so hopefully next time! 🙂

  16. Another brilliant studio tour, I keep looking at the ways I can’t make a home studio happen. Ann and Sue, you’re helping me realise that its all possible! Thank you.

  17. Thank you Ann for sharing your story and thank you Sue for bring it to us!

  18. Thank you Ann for sharing your story and thank you Sue for bring it to us!

  19. Thank you Ann and Sue for sharing your stories…So inspiring to me and women everywhere…

  20. Ann have you changed up your Garage space as Sue Bryce suggested ? I hope Sue does an up date if you did! like a before & after!!!! <3

  21. Ann, you energize me with hope every time I hear you talk. So brave. So strong. I adore you my friend!

  22. This was just so inspirational. I shoot from home too and Ann you made it look so easy while I know moving everything out and around can be quite frustrating sometimes.
    You are incredible Ann ❤️

  23. I LOVE these studio tours! I can’t wait for more. It’s like waiting for your favorite HBO episode all week.

  24. So inspirational. Sitting here at work watching the photos coming up, gasping, going, “Ohhh wowww…” Luckily no one around me today, lol.

  25. Ann, your story is incredibly inspiring as is the space you work in. I have an empty room in my house that can be used for shoot but I feel like I need a commercial space for clients to take me seriously. You proved me wrong. Thank you!

  26. Thank you everyone for all your kind words. If I can make it work in my living room and garage, so can you 🙂

  27. Oh Ann! You rock! Love your improvising…. hair dryer, lounge pack up and set up etc…. I’m off to buy rollers for my lounge suite! Your work is truly beautiful, and you should be so proud of what you have built for yourself. Good luck with getting bums on seats! 🙂

  28. Dear Ann as a mum I can say you are incredibly well organised, all space and picture wall, easel, desk with printer and computer it’s blending effortlessly.
    You went through amazing business journey with amazing Sue….You must be proud of yourself as I am deeply inspired. I am a bit younger but thanks too you I feel I can still do it! Sue you should be proud of yourself not only you achieved your highs and overcame your blocks and fears but now as a mentor you are rocking when all your students are succeeding it must give you chill all the time.
    Well done!!!!! We Women are the BEST!!!!!!!!!

  29. absolutely loved this tour. So inspired and empowered by Ann and Sue. xoxoxox. I am working on creating a reveal wall today!

  30. That was so inspiring and just amazing!! Well done Ann, LOVE your home, your work and your marketing materials! I love these studio visit series!!

  31. Marie I think it’s a c clamp style fitting or one of the plastic fittings you can get at a plumbers yard or a hair dressing fixture but if needs be use electrical tape

  32. This was priceless!!! Beautiful women with beautiful hearts! Thank you for sharing it all with us.

  33. Ann, thank you. I shoot from my condo and you have inspired me along with Sue that I can do this too. So wonderful

  34. Just FABULOUS!! You are amazing and an inspiration!! Thank you for sharing your story. ….

  35. That was absolutely amazing, I actually found this one more inspiring than the Kristina Houser one only because what Ann is doing seems so attainable! I’m in the home studio stage right now so I really enjoyed this.

    1. very inspiring Ann, i am 57 and just starting out and this has truly encouraged me to just keep moving forward. Thank you!!