Holiday Cards

Learn about how adding holiday cards to your photography business can help generate revenue. Sue Bryce Education shares how Christmas, Hanukkah, Thanksgiving, etc., can be some of the most profitable times for your photography business with holiday cards.

Businesses can thrive during the holidays. This is the time we get together as friends and family. From Thanksgiving all the way through to the start of the new year, this is the PERFECT opportunity to create holiday cards. Cards can be of your family, business, staff, team, friends, housemates, and of course your fabulous pets. As photographers, it’s an opportunity to get bums in seats!

Today’s topic is about exploring multiple revenue streams in your business and I have always been a huge supporter of what I call “Hallmark” holidays. Get ready to create your marketing around Christmas, Hanukkah, Kwanzaa, as well as Valentine’s Day, Easter, Mother’s/Fathers Day and more. We discuss the duration of sessions, sitting fees, props, how to get the clients to rebook and so much more!

Update your clients’ family portraits while making sure you are targeting and staying in contact with your existing database, getting them back in as ongoing clients. These people have already spent money with you because they trust and love your work. Remind them why they chose you by booking a session that offers these holiday cards. Your clients could also order prints or albums to give as gifts for parents and grandparents. These will surely be sessions your clients cherish for a lifetime.