From The Corporate World To A $5k+ Average Sale with Tanya Smith

In our first 2025 episode, host, photographer and educator Nikki Closser interviews boudoir photographer Tanya Smith. Tanya left the corporate world and built her own successful business that got her her dream house and a $5k+ average sale. Listen in as Tanya tells us about how she built her business from the ground up and made it to where she is today.

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Episode Summary:
In this captivating episode of *The Portrait System Podcast*, Nikki Closser chats with Tanya Smith, a successful Canadian portrait photographer specializing in boudoir photography. Tanya shares her inspiring journey from corporate banking to building a thriving photography business that allowed her to construct her dream home. They discuss Tanya’s $5,000 sales average, her approach to pricing and marketing, and the systems she’s implemented to create a profitable, client-centered business.

Key Topics Covered:
Transitioning to Boudoir Photography: Tanya’s journey from corporate banking to focusing on empowering women through boudoir photography.
Pricing for Profit: How Tanya calculated her cost of goods and structured her pricing to meet her income goals.
Client Experience: Tanya’s strategies for providing a luxury client experience, including her process for consultations and in-person sales.
Marketing Success: Practical tips Tanya used, including word-of-mouth referrals and business-to-business collaborations, to build her client base.

Featured Guest: Tanya Smith

Host: Nikki Closser

Episode Highlights:
1. Tanya’s Business Evolution: From corporate banking and single motherhood to thriving as a portrait photographer.
2. The Power of Pricing: The process and mindset shifts involved in increasing her sales average to $5,000.
3. Marketing Mastery: How Tanya combined in-person marketing, word-of-mouth referrals, and B2B partnerships to grow her client base.
4. Education and Inspiration: Tanya’s belief in helping clients and the importance of continuous education in photography.

Listener Takeaways:
1. Understand the importance of pricing your work to reflect your value and meet financial goals.
2. Learn how creating a seamless client experience can lead to repeat business and referrals.
3. Gain practical strategies for marketing your photography business in both digital and in-person spaces.

Duration: 52:51

Release Date: January 13, 2025

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