Senior Photographer Mary Vance Talks Inclusivity & Success

Today on The Portrait System Podcast, host, photographer and educator Nikki Closser interviews Washington State-based senior photographer Mary Vance. Listen in as Mary tells us all about how she stands out among other senior photographers by putting a huge emphasis on passion and inclusivity in her work.

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Episode Summary:
In this episode of The Portrait System Podcast, host Nikki Closser chats with Mary Vance, a senior photographer known for her inclusive approach to photography and for integrating videos into her photo packages. Mary shares how she emphasizes inclusivity, working with teens of all backgrounds, including those with gender fluidity and neurodiversity. She also discusses the benefits of incorporating video into senior photography sessions, tripling her sales, and creating priceless memories for her clients.

Key Topics Covered:
– Inclusivity in Photography: Mary highlights the importance of making all teens feel seen and comfortable, regardless of societal norms, by celebrating diversity and individual expression.
– The Power of Video in Senior Photography: Mary describes how adding video to senior sessions has become a unique selling point that significantly boosts her revenue.
– Marketing with Authenticity: She explains how genuine human connections drive her word-of-mouth referrals, particularly within marginalized communities.
– Balancing Business and Passion: Mary shares insights on how personal passions, like advocacy, shape her business philosophy and help her attract the right clients.

Featured Guest: Mary Vance

Host: Nikki Closser

Episode Highlights:
1. Inclusive Photography Philosophy: Mary reveals how she markets her photography to include all teens, focusing on those who don’t fit the typical mold (e.g., neurodiverse or gender-fluid teens).
2. Seamless Integration of Video: She shares how video enhances senior sessions, adding emotional depth and raising perceived value, while also increasing her revenue threefold.
3. The Impact of Personal Connection* A story about photographing a neurodiverse teen leads to six referrals, showing how authentic work can generate business.
4. Efficiency with Video Editing: Mary discusses how working with professional editors allows her to quickly deliver films, making video services feasible and profitable.

Listener Takeaways:
1. Create Meaningful Connections: Building genuine connections with clients can drive strong word-of-mouth referrals, especially in niche markets.
2. Incorporate Video for Added Value: Adding video to photo packages can set your business apart and offer clients something truly unique.
3. Follow Your Passion: Find a niche or advocacy that resonates with you, and your business will grow authentically from that passion.

Duration: 53:32

Release Date: 10/07/2024

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