Get FULLY BOOKED While Being The Most Expensive Photographer In Your Area
Today on The Portrait System Podcast, host, photographer and educator Nikki Closser interviews Poland-based maternity & portrait photographer Marta Ponsko. Listen in as Marta tells us all about her journey from starting out as a newborn photographer to transitioning to maternity and more. She also explains how she became one of the most expensive photographers in Poland while still being fully booked. Marta's amazing energy shines through this episode!
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Episode Summary:
In this episode of *The Portrait System Podcast*, host Nikki Closser chats with maternity photographer Marta Ponsko. Marta shares how she transitioned from newborn to maternity photography and the strategies she used to position herself as one of the most expensive photographers in Poland. She also discusses how she differentiates herself in the market with unique lighting setups, creative approaches, and building strong client relationships. Additionally, they dive into the mindset shift needed to stand out and succeed in a competitive industry.
Key Topics Covered:
– Transition to Maternity Photography: Marta explains how she shifted her focus from newborn to maternity photography and the steps she took to make it a smooth transition.
– Unique Lighting Techniques: Marta shares her passion for experimenting with lighting and how it keeps her work fresh and exciting.
– Pricing Strategies: She discusses her approach to pricing her work at a premium level and how it helps her attract the right clients.
– Navigating Challenges in Poland’s Photography Market: Marta talks about the specific challenges of working in Poland, including market saturation and the country’s economic landscape.
Featured Guest: Marta Ponsko
Host: Nikki Closser
Episode Highlights:
1. Transitioning Genres: Marta shares how she gradually moved from newborn to maternity photography and retained her clients during the switch.
2. Creative Lighting: Marta discusses her passion for using different lighting setups and how she incorporates this into every client session to keep things fresh.
3. High-End Pricing: Learn how Marta became one of Poland’s most expensive maternity photographers and her philosophy on pricing and value.
4. Challenges in Poland’s Market: The episode delves into Poland’s declining birth rate and its impact on maternity photographers, as well as Marta’s marketing strategies to overcome these challenges.
Listener Takeaways:
1. You don’t have to stick with one genre forever—transitioning is possible with the right strategy.
2. Experimenting with lighting and creativity can keep your work exciting and set you apart.
3. Higher pricing can communicate value and attract the right kind of clients.
4. Diversified marketing strategies are key to thriving in competitive and challenging markets.
Duration: 63:54
Release Date: 09/23/2024
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