How To Break Into Commercial Photography with Jonathan Thorpe

Today on The Portrait System Podcast, host, photographer and educator Nikki Closser interviews DC-based commercial photographer Jonathan Thorpe. Listen in as Jonathan tells us all about his incredible journey through the commercial photography business with prestigious clients such as Wells Fargo, Coca-Cola or LuluLemon and shares his work philosophy with us.

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Episode Summary:

In this insightful episode of The Portrait System Podcast, host Nikki Closser interviews Jonathan Thorpe, a talented and versatile commercial photographer with a fascinating career path. Jonathan shares his journey from being an eye doctor to becoming a well-known photographer, working with big brands like Lululemon, Wells Fargo, and Coca-Cola. He delves into the importance of persistence, developing a unique style, and breaking into the commercial photography world through innovative techniques and relentless determination.

Key Topics Covered:

– Jonathan’s transition from optometry to photography and how a lucky break early in his career solidified his path.
– The importance of having a distinct style in photography and how Jonathan developed his signature lighting techniques.
– Strategies for breaking into commercial photography, including creating spec ads and persistently marketing yourself to potential clients.
– The role of authenticity and choosing projects that align with your passion and values in maintaining a fulfilling photography career.

Featured Guest: Jonathan Thorpe, a Washington D.C.-based commercial photographer known for his cinematic style and work with top brands, chefs, and comedians.

Host: Nikki Closser

Episode Highlights:

1. Jonathan’s Career Shift: How Jonathan quickly transitioned from being an eye doctor to a successful photographer after a serendipitous opportunity with a hip-hop artist.
2. Developing a Unique Style: Jonathan’s journey in mastering lighting and how it became a cornerstone of his work.
3. Breaking Into Commercial Photography: Practical advice on creating spec ads and effectively marketing oneself to land big clients.
4. Balancing Passion and Business: The importance of choosing projects that resonate with you and saying no to work that doesn’t align with your values.

Listener Takeaways:

1. Persistence Pays Off: Jonathan’s story emphasizes the importance of perseverance and determination in building a successful photography career.
2. Create Your Own Opportunities: By developing your own shoots and spec ads, you can attract the attention of major clients.
3. Authenticity Matters: Choosing work that aligns with your passion and values is key to a sustainable and fulfilling career.

Duration: 54:30

Release Date: 08/12/2024

Where to Listen: https://art19.com/shows/the-portrait-system-podcast/episodes/bcf8baa3-a81d-45af-8435-00c1b5723169

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