How To Sell Print Products with Lynne Duval
Today on The Portrait System Podcast, host, photographer and educator Nikki Closser interviews New Hampshire-based portrait photographer Lynne Duval. Listen in as Lynne tells us all about how she runs a successful business where she photographs mostly seniors and focuses on selling print products.
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Episode Summary:
In this insightful episode of The Portrait System Podcast, host Nikki Closser interviews Lynne Duvall, a photographer from New Hampshire who specializes in senior and family portraits. Lynne shares her journey from starting with a DSLR in 2008 to launching her photography business in 2016, focusing on print products rather than digital files. Lynne discusses how her background in psychotherapy enhances her photography by helping her clients feel seen and valued. She also highlights the importance of having tangible photographs and shares her unique approach to working with an equestrian camp.
Key Topics Covered:
– Transition to Professional Photography: Lynne discusses her journey from learning photography in 2008 to establishing her business in 2016, emphasizing the importance of business skills alongside creative talent.
– Focus on Print Products: Lynne explains why she chooses to sell physical print products over digital files, highlighting the emotional and tangible value of having printed photographs.
– Psychotherapy and Photography: She describes how her skills as a psychotherapist complement her photography business by helping clients feel comfortable and valued during shoots.
– Equestrian Camp Partnership: Lynne talks about her partnership with an equestrian camp, offering unique photo sessions with campers and horses, showcasing a specialized and heartfelt aspect of her work.
Featured Guest: Lynne Duvall
Host: Nikki Closser
Episode Highlights:
1. Lynne’s Photography Journey: Lynne shares her experience of learning photography for eight years before starting her business and how her approach has evolved over time.
2. Print Products vs. Digital Files: The episode explores Lynne’s dedication to providing clients with high-quality print products and her reasons for offering only web-resolution digitals as a bonus.
3. Marketing and Community Engagement: Lynne emphasizes the importance of being involved in the community through local events, Rotary, and Chamber of Commerce to grow her photography business.
4. Unique Client Experiences: Lynne describes her personalized service approach, including in-home consultations and custom artwork design for clients, making the process seamless and enjoyable for them.
Listener Takeaways:
1. Understand the importance of business acumen alongside creative skills in building a successful photography career.
2. Learn how focusing on print products can set a photographer apart in a digital-focused industry and create lasting client value.
3. Discover the benefits of leveraging skills from other professions, like psychotherapy, to enhance client relationships and business success.
Duration: 55:10
Release Date: 08/05/2024
Where to Listen: https://art19.com/shows/the-portrait-system-podcast/episodes/b663035a-7a0f-4299-aec3-05cf140808b5
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