Turn Your Wedding Clients Into Portrait Clients

Today on The Portrait System Podcast, host, photographer and educator Nikki Closser interviews Ontario-based photographer Rebecca Nash-Emerson. Listen in as Rebecca tells us about how she turned her wedding clients into portrait clients and talks about self-value in your business.

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Episode Summary:

In this engaging episode of The Portrait System Podcast, our host Nikki Closser sits down with Rebecca Nash Emerson, a talented photographer from London, Ontario. Rebecca shares her journey of growing her photography business, balancing weddings and portraits, and the impact of self-value on her pricing strategies. She provides insights into how she converts wedding clients into portrait clients and discusses the importance of evolving with your business.

Key Topics Covered:

– Transitioning from weddings to portraits – Rebecca discusses how she balances both areas of photography and uses her wedding clients to build her portrait business.
– Self-Value and Pricing – The importance of self-value in setting prices and how it has changed Rebecca’s business and life.
– Business Evolution – The significance of evolving your business to reflect personal growth and how Rebecca has adapted her business over 15 years.
– Virtual Sales Sessions – Rebecca’s approach to conducting virtual sales sessions and maintaining the client experience online.

Featured Guest: Rebecca Nash Emerson

Host: Nikki Closser

Episode Highlights:

1. Rebecca’s journey from a $75 session fee to a $1200 sales average and the challenges along the way.
2. The role of self-value in Rebecca’s pricing strategy and business growth.
3. The benefits of maintaining a connection with wedding clients and converting them into portrait clients.
4. Innovative ideas for studio setups and enhancing the client experience with unique props and backdrops.

Listener Takeaways:

1. The importance of self-value in setting and maintaining your prices.
2. Strategies for converting wedding clients into long-term portrait clients.
3. The significance of evolving your business to reflect personal growth and market demands.

Duration: 54:54

Release Date: 07/22/2024

Where to Listen: https://art19.com/shows/the-portrait-system-podcast/episodes/a33f8b40-d816-4f6a-8dab-4aa54c3bb0ba

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