From Burnout to Skyrocketing Success Through Personal Branding & Portraits
Today on The Portrait System Podcast, host, photographer and educator Nikki Closser interviews Florida-based photographer Tracey Hagen. Tracey has gone from burnout to skyrocketing success through her personal branding and portrait business. Tracey tells us all about her business and marketing techniques in this amazing interview!
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Episode Summary:
In this engaging episode of The Portrait System Podcast, our host Nikki Closser sits down with Tracey Hagen, a talented photographer based in Miami, Florida. Tracey shares her journey from experiencing burnout in the real estate industry to achieving success in photography, with a unique focus on portraits and personal branding. She delves into her innovative marketing strategies, including hosting educational presentations for local business groups, and the importance of making photo shoots fun and empowering for her clients.
Key Topics Covered:
– Transition from Real Estate to Photography: Tracy’s journey from burnout in real estate to establishing a successful photography business.
– Marketing Strategies: The unique presentations Tracey hosts for local business groups to educate them on the importance of professional headshots and personal branding.
– Client Experience: How Tracey ensures her photo shoots are enjoyable and empowering, making her clients feel beautiful and confident.
– Product Offerings: The various products Tracey offers, including reveal boxes and wall art, and how they contribute to her sales success.
Featured Guest: Tracey Hagen is a Miami-based photographer who has been in the industry for over 20 years. She specializes in portraits and personal branding, with a passion for making her clients feel empowered and confident through her work.
Host: Nikki Closser
Episode Highlights:
1. Burnout to Success: Tracey discusses her shift from the real estate industry to photography, highlighting the challenges and successes she encountered.
2. Studio Setup: Tracey describes her unique studio space in a converted 1930s hotel and how it enhances the client experience.
3. Educational Presentations: Insights into Tracey’s marketing presentations for local business groups and how they help generate new clients.
4. Empowering Clients: The importance of making photo shoots fun and empowering, and the positive impact it has on Tracey’s clients.
Listener Takeaways:
1. Marketing Innovation: The value of educational presentations as a marketing tool.
2. Client Experience: Strategies to make photo shoots enjoyable and empowering for clients.
3. Product Diversification: The impact of offering a variety of products on sales and client satisfaction.
Duration: 54:34
Release Date: 07/08/2024
Where to Listen: https://podcasts.apple.com/us/podcast/the-portrait-system-podcast/id1496288925?i=1000661486844
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