Finding The Right Pricing Model To Achieve A $2-3k Average Sale with Karissa Van Tassel

Today on The Portrait System Podcast, host, photographer and educator Nikki Closser interviews portrait and headshot photographer Karissa Van Tassel. Karissa tells us all about how balancing her business between portrait and headshots, finding the right pricing model for your business, and connecting with clients.

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Episode Summary:

In this episode of The Portrait System Podcast, host Nikki Closser interviews guest Karissa Van Tassel, a seasoned photographer specializing in portraits, headshots, and capturing the vibrant life of college students. Karissa discusses her unique approach to photography, emphasizing client connection, creativity in shoots, and the importance of building a business around one’s life, rather than the other way around.

Key Topics Covered:

– Transitioning Studio Spaces: Karissa shares her journey from a smaller studio to a larger one, reflecting her business growth.
– Defining Success: Insights into how Karissa’s definition of success evolved from simply making money to creating a fulfilling life.
– Client Connection and Business Adaptation: Strategies for deeply connecting with clients and adapting business models over time.
– Pricing and Service Structure:** Karissa discusses how she found the right pricing model and service offerings that align with her brand and client expectations.

Featured Guest: Karissa Van Tassel, a professional photographer with 15 years of experience, known for her profound ability to integrate personal branding with heartfelt portrait sessions.

Host: Nikki Closser

Episode Highlights:

1. Balancing Life and Business: Karissa’s philosophy on integrating business operations with personal life priorities.
2. Studio Dynamics and Location: A look into the functionalities of her studio located in an old manufacturing building, fostering a creative space with historical charm.
3. Community Engagement: How Karissa has built a respected name in her community through consistent, quality service and engagement.
4. Client Wardrobe Strategies: Insights into how Karissa manages client wardrobe options that are adaptable and inclusive for all body types.

Listener Takeaways:

1. Importance of Flexibility in Business: Karissa emphasizes the importance of adapting business practices to meet personal and client needs dynamically.
2. Building Trust with Clients: Tips on how photographers can create trust and rapport, leading to repeat business and referrals.
3. Embracing Slow and Steady Growth: Encouragement for photographers to grow their business at a pace that suits their personal and professional life balance.

Duration: 54:43

Release Date: 05/13/2024

Where to Listen:

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