How Former Kindergarten Teacher Sandra Coan Became Almost 100% Referral-Based

Today on The Portrait System Podcast, host, photographer and educator Nikki Closser interviews Seattle-based photographer Sandra Coan. Sandra was a kindergarten teacher and used photographer part-time to supplement her income until she started making more as a photographer than as a teacher. Today, Sandra is almost 100% referral-based in the saturated Seattle market. Listen in a she tells us all about her incredible journey!

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Episode Summary:

In this insightful episode of The Portrait System Podcast, host Nikki Closser welcomes Sandra Coan, a seasoned photographer specializing in maternity, newborn, and family portraits. Sandra delves into her journey from a kindergarten teacher to a professional photographer, her dedication to film photography, and her approach to creating natural, timeless images in a studio setting. She also shares valuable insights on maintaining a successful business in a competitive market like Seattle.

Key Topics Covered:

– Transition from Teaching to Photography: Sandra discusses her initial struggles and eventual transition from being a kindergarten teacher to pursuing photography full-time.
– Embracing Film in the Digital Age: Sandra explains her preference for film photography, detailing the aesthetic and operational reasons behind her choice.
– Building a Signature Style: Insights into how Sandra developed her distinctive style and how it helps in standing out in a saturated market.
– Client-Centered Marketing: Strategies Sandra uses to attract and retain clients through effective, client-focused marketing.

Featured Guest: Sandra Coan, a professional photographer known for her elegant and timeless photography style, especially in working with film for maternity, newborn, and family portraits.

Host: Nikki Closser

Episode Highlights:

1. Sandra’s Background: An introduction to Sandra’s early career and her pivotal decision to switch from teaching to photography.
2. The Role of Education in Photography: Sandra emphasizes the importance of continuous learning and mentorship in refining photography skills and business acumen.
3. Challenges of Studio Photography: Discussion on the technical and creative challenges faced in studio settings, particularly when using film.
4. Client Relationships and Retention: Tips on how to build lasting relationships with clients through exceptional service and understanding their needs.

Listener Takeaways:

1. Importance of Authenticity: The value of developing a unique photographic style that resonates with a specific audience.
2. Marketing Strategies: Effective methods for using content and client-focused strategies to enhance visibility and attract business.
3. Benefits of Film Photography: Understanding why and how film can be used effectively in the contemporary digital-focused market.

Duration: 56 minutes and 31 seconds

Release Date: 05/06/2024

Where to Listen:

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