In order to sell, you need to get clarity about what your product is. In this lesson, Sue begins by talking about how to get clarity on your brand, which is about what you want to shoot and who you want to attract. You’ll learn how to “name the baby,” so you can talk about it and sell it. Lastly, Sue talks about how to present your brand clearly across all the digital platforms you use.

Sue talks about all the aspects of building a marketing plan, so that you can see the lay of the land and think about developing a plan that hits all the crucial points. She also goes over all the print materials you’ll want to have on hand. And of course, she addresses the all-important issue of how to price and value yourself, which also translates into how you present yourself.

When you are building your folio, you might work for free, and bridging the gap from free to getting paid can seem like crossing an enormous gulf. In this lesson, Sue talks about how to bridge that gap by using gift vouchers.

Sue talks about the rules of social media posting. She also discusses the force that drives purchasing – desire -- and how to speak to it in a way that reinforces value. You’ll also learn what to watch out for if you’re using social media for doing business, what to write on social media, and you’ll get tips for blogging.

Websites are crucial for doing business, and the quality of your website can make or break your business. Sue Bryce and Emily London sat down and compared their top ways to build a powerful website, and in this lesson, Sue shares their findings with you.