Introduction | Studio Setup
Introduction | Studio Setup
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Camera Basics for Portrait Photography
Camera Basics for Portrait Photography
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Hair, Makeup and Styling
Hair, Makeup, and Styling
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Posing
Posing
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Lighting: Natural, Constant, and Strobe
LIGHTING — NATURAL | CONSTANT | STROBE
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Photoshop & Lightroom
Photoshop & Lightroom
Retouching is an important part of being a photographer and it does not need to be complicated or intimidating. With a the use of a few tools and putting processes in place using Photoshop and Lightroom, you can have what you need to retouch your photos with a professional finish that your clients will love.
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PHOTOSHOP AND LIGHTROOM
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Sales
Sales & Selling
Over the last six months I have recorded and scripted every word around portrait sales. From pricing your work, booking the client, all the way through getting the money in the bank.
This month will transform your business and your life by teaching you to sell with confidence.
When I first went out on my own, I hit rock bottom. I desperately wanted to thrive in business, and I loved my folio. But I discovered I couldn’t sell, hated selling, had an intense fear of rejection, and a complete fear of money. Bottom line: I wasn’t selling myself, I wasn’t receiving money, and I certainly was not valuing myself and my work.
This month’s focus on sales is not an exercise in getting rich quick. It’s about getting paid for your work and your talent. I am not a trust fund baby. I did the work, and you can too. I simply learned to sell with confidence and value. And this month I show you how.
Lessons:
Sales
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Marketing
Marketing
In the Marketing lessons, we get into the tactical details of marketing and how to capitalize on your natural strengths as a marketer. Topics of discussion include: creating your marketing printables, deciding on your style, and learning how to speak to the demographic you want to draw to your business.
Sue wants you to find your voice, so you can pitch to the clients you want. She wants you to find your genre, so you can perfect your brand and find your demographic. Before-and-after shots are a great way to get started. People love makeovers, and it speaks to the style of glamour portrait photography.
For further learning, we recommend checking out Sue’s Marketing Intensive. You can also purchase her marketing templates in The Portrait Masters Store.
These lessons are part of the 90 Day Challenge, where Sue gives you all the tools you need to create a business and thrive. Whether you are a beginner, building your business from the ground up, or an experienced photographer, taking your business to the next level, this course will help your business grow!
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Business
Mindset
When Am I Good Enough to Be Paid?
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Marketing Intensive
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